Delegates at the STC's 50th annual conference in Dallas, Texas were delighted by the "timely" arrival of ITR from London! This is the flagship event for the STC and was attended by around 1500 delegates, mostly senior representatives from companies at the leading edge of Technical Communications in the 21st Century, including Nokia, Ericsson and Honda among many others.

ITR presented compelling business reasons for US companies to choose a localisation partner based in London, close to their key target markets in Europe. With project managers able to converse fluently with our clients' Overseas Sales Companies or distributors in their native languages and compatible time zones, as well as teams of professional translators experienced in all major technical disciplines throughout the world, we are ideally placed to manage complex localisation projects in partnership with our clients throughout the US and farther afield.

A running presentation outlining our localisation services was projected onto the rear wall of the stand, and attracted many visitors requiring localisation solutions, whilst our promotional Big Ben and Beefeater pencil sharpeners became the “must-have” memento of the event.

Welcome to London – the time is right to choose ITR as your localisation partner!

STC Conference Programme

The STC Conference programme included a wide range of presentations, workshops and demonstrations. The technical sessions ran in parallel strands starting at 8.30am on Monday and ran through until 5.30pm on Wednesday. For those with stamina, a full series of post-conference workshops started on Thursday morning. The diversity and sheer number of presentations made selection difficult for delegates. Many could be seen poring over the programme planning their schedule like a military operation.

Session content was categorised into the following themes:

• Management
• Theory, Research Education and Training
• Tools and Technology
• Usability and Information Design
• Writing and Editing.

Topics ranged from the more traditional to cutting edge technology. Some examples of session content are as follows:

• Taming the Project Management Beast.
• Publishing with XML.
• Creating Effective User Surveys.
• A Single Sourcing Case Study.
• Building a Visible, Viable and Valuable Documentation team.

For further information please visit www.itr.co.uk.