As we wave goodbye to the cold Winter months and welcome the warmth of Spring, we look forward to the upcoming events hitting venues across the UK and Europe
Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates.
Here are our predictions for event-tech trends this coming Spring:
You’re familiar with signing into an event with a pen and paper, and even with your fingerprint, but we think facial recognition will be commonplace at events over the next few months.
Facial recognition is the fastest check-in method. It’s secure and it ‘wows’ attendees from the very beginning of the event with its ‘futuristic’ elements.
It minimises attendee actions while in line, such as looking for print-outs or e-receipts on a phone and is a proven way to speed up admission of attendees.
MOBILE APPS FOR EVENTS
Mobile apps used to be an obscure addition to an event, but we’re happy to see that they’re becoming commonplace.
A lot of events these days are going smarter, making the most of a mobile event app to enhance attendees’ experiences.
They allow visitors to get important information regarding the event while they’re on the go, such as event schedules, speaker information and more.
Apps can integrate everything from video and imagery through to augmented reality and artificial intelligence to make the event more captivating.
We predict that drones and live video mapping at events will see a huge increase at upcoming events.
The technology allows for audience interaction and creates stunning content to be used at future events as drones soar above busy event halls and setups.
It turns spectators into active participants during a presentation and gives audiences an interactive experience that will create memories for weeks to come.
RFID saw a massive increase in 2018, and we predict that the popularity of RFID will continue to soar in the next year, along with beacon technology.
The rise in RFID popularity has benefited many events by streamlining the entry process, minimising costs, and even collecting useful data on attendees – and therefore, we don’t think this rise will slow down anytime soon.
Similarly, beacon technology has allowed event attendees to use their phones to get connected during events. As mobile technology becomes more and more sophisticated, we believe beacon technology will become even more integral during events.
Events put a heavy focus on experiences, and with the rise of experiential marketing, experiential tech is the next logical step.
Event technology such as 3D projection mapping, video mapping, and more that aid event planners in developing these experiences are the future.
They allow event planners to work out what technology would be beneficial in different environments before an event has even happened, and helps them to find creative ways to leverage the same for a memorable event experience.
AI is making great leaps in every field imaginable, and events are no different.
One of the most popular implementations of AI is social media such as Facebook chatbot, something that many businesses can make use of ahead of their next event.
There may come a time when chatbots can even host events like Sophia The Robot – it’s only a matter of time to see how event professionals will make the most of AI.
Want to learn more about hiring emerging technology for your next event? Contact ITR for more.