As technology has innovated beyond our wildest dreams, it has integrated its way into multiple facets of our everyday life.
The event industry is no different, with a wide range of technology available to transform how we plan and host events.
But what exactly is event technology? And why is it so important?
Below, we take a look at some of the most commonly asked questions surrounding event technology and answer them…
WHAT IS EVENT TECHNOLOGY?
Event technology is any digital tool that helps planners complete tasks as event organizers – it’s that simple.
Types of event technology include but are not limited to event marketing software, event management software and mobile event apps.
There are free and paid versions of event technology that suit every budget, that can be accessed from a variety of different solutions such as laptops, tablets, mobile phones and more.
WHERE CAN I FIND EVENT TECHNOLOGY?
It can be as simple as browsing a free app store to visiting niche shops and websites to find event tech to suit you.
Event tech review sites often help curate peer-driven testimonials and ratings based on a variety of factors tailored to the purpose of the software itself.
They usually offer an even analysis of pros, cons, and special insights you won’t find on the product’s main website.
HOW DO I CHOOSE THE BEST EVENT TECHNOLOGY?
With all these tools to choose from, it can take a little research to find the ones that best suit your needs.
While some event tools require manual data entry, others might automatically capture information for you. Some tools might perform competing tasks while others might actually work better together.
To get started with event technology it’s important to consider your business goals, what trends are currently affecting the market, what you are looking for in terms of personalization, and what knowledge sources you’ll use to cross-check your top picks.
By narrowing down exactly what you want to do, it’s a lot easier to find a solution that will do this for you without investing your time in useless tech.
WHAT DO I NEED TO THINK ABOUT BEFORE CHOOSING EVENT TECHNOLOGY?
No matter what site you choose, there are key things to keep in mind when researching event technology:
Don’t be afraid to ask sellers questions about specific product features or about the industry as a whole, and get a second opinion. Besides reading review sites, cross check with your network and ask sales reps to put you in touch with their current customers.
Read event tech guides. New reports and benchmark comparisons are just as important than reviews because they’ll add some figures to those facts that you otherwise might not have assumed existed.
Choose software that aligns with your business plan and make sure that the tech you invest in is helping you achieve the goals you set out for yourselves.
WHY IS EVENT TECHNOLOGY IMPORTANT?
Before event technology, hosting an event was a very manual process. Attendee lists needed to be drafted contact by contact in Excel or on-paper through mail-outs.
Additionally, it was difficult to track and measure the effectiveness of the different components that make up an event with no easy way to collect and collate data.
Each piece of the event technology does its part to support the full event lifecycle as it transitions from one phase to the next.
Things like building websites, increasing event registrations, and email promotions are all made possible thanks to event technology, as well as data collection to build rapport with a target audience and meet their needs.
Event technology has streamlined how we plan events and made it even easier to bring quality offerings to the public.