Video is one of the most engaging types of content to captivate an audience at an event.
Moving imagery is fast-paced, dynamic, and can contain more information than static content can in a more visually-appealing way.
But how can you make the most out of your videos? Here, we take a look at some top tips to help you create great content, from planning to posting – lights, camera, action!
KNOW WHY YOU’RE CREATING VIDEO CONTENT
Great content is planned thoroughly before you begin created, and not treated as an afterthought.
Consider where, when and how your video will be used as well as the purpose of what you’re trying to achieve with it.
Work out what you are trying to inform your target audience of ahead of creation, and work out how best to do this.
If you’re unsure what your audience may want to see and how best to do this, send out a survey and base your content on their answers.
BUDGET, BUDGET, AND BUDGET
Once you’ve defined your audience and your message, you need to define your budget.
Some elements of video creation are more costly than others, which could lead to you over-promising but under-delivering.
Make sure you are fully aware of how much you are willing and able to afford before you begin shooting your video to avoid a half-finished product.
GO OFF SCRIPT
Scripts are great to keep you focused on the most important points you want to make.
But relying too much on a script during video production can actually hurt the video’s authenticity.
Someone who checks his or her script every few seconds can come off more like a robot than an authentic person with a message or tip.
Study the script for the key points but put it aside when the camera rolls.
USE CLIENT TESTIMONIALS
This also goes for static content too.
Incorporating client testimonials into your videos is a great way to engage audiences and help them understand how they could use your products or services.
These real-life stories can build authentic credibility for your brand. In our world of online ratings and reviews, people want to hear from other people.
KEEP IT SHORT
The best live-video content is in 15 to 10-minute chunks.
This is enough time to talk about what you want to talk about, but also an amount that feels easy to watch for an audience member.
You can experiment with this time based on your target audience, as studies suggest that a younger crowd may prefer shorter videos.
MAKE SURE IT’S POLISHED
A precise and stylish video is the easiest way to engage an audience.
A polished and professional looking video is now expected, and good editing is key to producing a polished end product.
Cutting out unnecessary footage, adjusting the tone and lighting, and adding some entertaining music are some simple ways to make your video more professional and captivating.
Once you encourage people to watch your video, it’s time to get the most out of it and focus on conversions.
Posing questions in the video and using a clear call to actions are great ways to get your audience talking about what they’ve just seen.
Getting creative with your content and using funny or jaw-dropping imagery is also sure to capture a crowd’s imagination and spark conversation.
CHOOSE THE RIGHT SOCIALS
Should you share your videos everywhere and anywhere, or only on certain social channels?
Knowing who your audience is, how and where they like to spend their online time, and which channels they prefer for what tasks will help you choose the social networks that offer the best potential for engaging your audience’s interest in your video content.
Some audiences may be more likely to share a quick and short video they’ll see on Facebook, while others will check YouTube more frequently. Find out the best social profile to debut your content for the best results.
UTILISE AN SEO STRATEGY
SEO isn’t only relevant for your blog posts and website.
You can make your videos easier to find online, and even more captivating during an event, by baring SEO in mind.
Titles are the best way to catch people’s attention so keep it short and informative. Adding keywords to your video description, using tags properly, and eye-catching thumbnails also make your content more attractive.