Working with this brief, ITR decided that our Screens would play an integral role in; attracting visitors, enticing the audience to interact, displaying key information as well as displaying a vast amount of content. We decided to use our 85” Flown led Screen which was positioned at a significant height above the stand, this acted as the first visual value of the brand that would attract audiences from differing areas of the hall.
We used a number of different display techniques in order to incorporate our screens on Snell’s stand including, video walls, double stacked screens and strategic individual screen placement. With Snell wanting to communicate important information to the stands visitors (in this case on our Screens), we opted to use Standalytics, this allowed us to measure; the number of people passing the stand, the areas of their stand that picked up the most footfall and visitor movement around the stand. This information brought with it a number of key benefits; Snell were able to determine if the areas of the stand that they displayed key content were heavily populated, weather the visitor journey through the stand was successful and finally weather the stand was appealing enough to attract passers-by towards them. The information generated by Standalytics also offered Snell support in making detailed decisions such as how to staff their stand at certain times of the day by looking at the busier and quieter footfall times.