To mark the launch of their latest offering to the UK’s smartphone market, Huawei wanted to use the latest in AI technology. ITR partnered with Kerve to be able to develop a giant Rubiks Cube for Huawei created using some the of the industries leading LED technology, which was programmed using a sophisticated AI sequences.
ITR and partner company, Immersive AV came together to showcase some of their capabilities to the world of event professionals. The brief was simple; create a stand that best illustrates how the ITR and Immersive AV work harmoniously to create stunning visual displays and technical wizardry with an extensive supply of the latest technology for the events industry.
As part of the Automechanika exhibition, ITR had two clients; one who wanted a small amount of IT and AV equipment and the other who wanted a fully captivating experience featuring a solution that would make them stand out from the other exhibitors. ITR worked closely with Immersive AV and the client to develop a solution which would encourage visitors to engage with their stand through innovative use of multiple LED solutions.
When we were approached by IBC in 2017, they wanted to create solutions to help staff and exhibitors converse with and sell their company to event attendees. They also wished to utilize screens to attract visitors to stands, display important information and objectives, all while retaining customers. On top of this, they also wished to easily measure and see a quantitative report on successful footfall areas on their stand.
Leading international transport technology trade fair, InnoTrans, was held in Berlin in September. This prestigious event brings with it over 3,000 exhibitors, 140 transport vehicles, on top of more than 100 new products that made their international debuts. ITR was approached by Atkins with the aim to encourage visitor engagement on their stand. This led to the idea of using our LED panels to create a visually striking corner wall on to of including interactive elements to fulfill the aim of audience interactivity.
Boasting a range of high profile clients, Beyond Certainty have over a decade of experience creating memorable and imaginative events. They had been referred to ITR by a colleague as a company able to bring a complex installation to life.
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