The Brief

The world’s leading automotive service industry trade fair, Automechanika Frankfurt saw 136,000 trade visitors visit from 181 countries around the world.  

The show took place on September 11 – 15, 2018, with more than 5,000 exhibitors. As part of the Automechanika exhibition, ITR had two clients; one who wanted a small amount of IT and AV equipment and the other who wanted a fully captivating experience, and something that would make them stand out from the other exhibitors. 

ITR worked closely with Immersive AV, and the client to develop a solution which would encourage visitors to engage with their stand.