Automechanika Frankfurt | ITR

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The world’s leading automotive service industry trade fair, Automechanika Frankfurt saw 136,000 trade visitors visit from 181 countries around the world.

The show took place on September 11 – 15, 2018, with more than 5,000 exhibitors. As part of the Automechanika exhibition, ITR had two clients; one who wanted a small amount of IT and AV equipment and the other who wanted a fully captivating experience, and something that would make them stand out from the other exhibitors.

ITR worked closely with Immersive AV, and the client to develop a solution which would encourage visitors to engage with their stand.

The Solution

Because of the specialist nature of this task, ITR and Immersive AV worked closely with the client and undertook a complex pre-planning arrangement including a substantial pre-visualisation service. ITR also purchased specialist hanging rigging plates to support an LED ceiling.

ITR supplied three technicians for the five day build. One technician stayed on site for the duration of the event to support the stand, and a further three were required to de-rig the installation, which took two days.

The team of technicians installed 50 panels of 6mm Uniview LED floor which supported a parked car that was ready to be projection mapped.

ITR also supplied and fitted 120 panels of Unilumen LED created an LED wall and ceiling that surrounded the flooring.

A 3m x 3m video wall incorporated touchbars in order to make all nine screens an interactive touch screen which engaged visitors with the content on the stand.

To make it a fully sensory experience, ITR supplied a PA system for the LED content.

Immersive AV used two 12K Panasonic Projectors and two 21K projectors supplied by ITR to create a projection mapping experience onto the car – all of the mapping was carried out onsite to exact specifications.

Incorporated into the design were twelve touchscreens and the client also required a screen in their meeting room.

Also on site, ITR supported another stand which required three screens and three supporting iPads.

Client testimonial

ITR and Immersive AV worked closely together in order to provide a unique and visually stunning solution for the client.”

Danny Pearce – ITR Sales Director.

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