InnoTrans | ITR

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Leading international transport technology trade fair, InnoTrans, was held in Berlin in September. This prestigious event brings with it over 3,000 exhibitors, 140 transport vehicles, on top of more than 100 new products that made their international debuts.

ITR was approached by Atkins who are one of the world’s most respected design, engineering and project management consultancies. They needed a solution that would encourage visitor engagement on their stand.

In order to help meet this requirement we suggested the use of our high quality LED panels to create a visually striking corner wall that would include interactive elements to fulfill the aim of audience interactivity.

Attract

After a lengthy discussion with the client, and establishing a brief of what they wanted to entice people on to their stand – Our account manager and projects team developed a solution that would incorporate a 4m x 3m LED corner LED wall, which used 48 panels of Unilumin 2.6 LED.

The prominent display was controlled by a Novastar MCTRL660 LED controller and had a resolution of 1152×1536. The bespoke content successfully fulfilled its primary objective to draw passers-by onto the stand, and could be viewed from multiple angles.

Interact

Once the audience approached, our 55” Touchscreens and multiple iPad Pros acted as a great tool to get the visitors to interact with the stand and spark a conversation with Atkins employees.

Testimonial

“One of the key things we were looking for from ITR was how can they support us in increasing visitors engagement on our stand. Their notion to include LED panels to entice visitors and then to follow this up with interactive touchscreens helped achieve this goal. The customer service and support from our account manager Hayley was great from start to finish.”

Toby Joyce

Project Operations/Hardware & Investment Lead, Creative Design
Infrastructure

Atkins

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