ITR were approached by Short CGI, who are in the field of creative technology. Short CGI supply everything from Virtual Reality (VR) to Augmented Reality (AR) and Mixed Reality (MR). They introduced us to a MetaLab Event in Media City, Manchester, which focuses on emerging trends, techniques and innovations within the immersive tech industries.
Why did we Sponsor?
By being the main sponsors of the MetaLab Event, ITR have been able to develop relations with huge pockets of creative technology businesses that are established in the North of England. The event was a great platform to be able to speak to large number of the leading figureheads in these businesses to be able to offer them the wide range of services that ITR offer. We want to take our many years of experience within the fields of both creative technology and hardware directly to them with the primary focus to help support them in developing the North of England. It was a pleasure to be able to bring some tech along including our; Oculus Rift, Viper Gaming PC’s, HTC Vive and a number of medium format 4k Screens.
What did we Learn?
The event highlighted emerging trends, techniques and innovations that are currently coming through in the immersive technology industries within the UK and globally. It was a great place for education on issues we are facing within the industry, as well as on the development, marketing and functionality of Virtual and Augmented reality. We were blown away seeing the ‘future’ of VR and AR Technologies, with the event showcasing the extreme capabilities the technologies have in a vast number of industries.
A huge thank you to MetaLab for hosting this incredible event, we are looking forward to supporting and working with them in the future.
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