The Brief

To mark the launch of their latest offering to the UK’s smartphone market, Huawei wanted to use the latest in Artificial Intelligence (AI) to show the impressive capabilities of the Mate 20 Pro, and demonstrate how user friendly high-end technology can be.  

The Huawei Mate 20 Pro is the most intelligent smartphone that Huawei has produced to date, so the company wanted to push the realms of AI to see if it was able to solve a complex puzzle.

They approached Kerve, a leading digital design agency specialising in bringing experiential marketing plans to life and encouraging the audience to participate in activities, to help them develop a relationship with a brand that is likely to lead to higher sales.