ITR partnered up with Snell Advanced Media at IBC2017 in order to support them in promoting a plethora of the services that they provide. They wanted the visitors to see the stand as a portal of useful information were they could sit down and interact with the staff. The challenge here was to be able to effectively display a large amount of content and provide key information in a simple a memorable format. In addition, Snell wanted to be able to retain visitors on their stand and to make sure that they are interacting and conversing with the staff.
Working with this brief, ITR decided that our Screens would play an integral role in; attracting visitors, enticing the audience to interact, displaying key information as well as displaying a vast amount of content. We decided to use our 85” Flown led Screen which was positioned at a significant height above the stand, this acted as the first visual value of the brand that would attract audiences from differing areas of the hall.
We used a number of different display techniques in order to incorporate our screens on Snell’s stand including, video walls, double stacked screens and strategic individual screen placement. With Snell wanting to communicate important information to the stands visitors (in this case on our Screens), we opted to use Standalytics, this allowed us to measure; the number of people passing the stand, the areas of their stand that picked up the most footfall and visitor movement around the stand. This information brought with it a number of key benefits; Snell were able to determine if the areas of the stand that they displayed key content were heavily populated, weather the visitor journey through the stand was successful and finally weather the stand was appealing enough to attract passers-by towards them. The information generated by Standalytics also offered Snell support in making detailed decisions such as how to staff their stand at certain times of the day by looking at the busier and quieter footfall times.
The high-quality, durable screens ensured that Snell’s important, crystal-clear content was displayed at all times in an impactful way. The strategic screen placement utilising video walls, stacked screens, flown screens and more, succeeded in both attracting footfall to their stand as well as allowing them to project their key messages simply and clearly, leaving staff to deal with personal queries and sales. Other screens acted as an extension of the stands’ staff, providing visual aids to support the team in interacting with a visitor to enhance their event experience. The use of Standalytics successfully provided Snell with pivotal information to see if the stand hit the original objective as well as supporting the staff in making future decisions.
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