ITR partnered up with Snell Advanced Media at IBC2017 in order to support them in promoting a plethora of the services that they provide. They wanted the visitors to see the stand as a portal of useful information were they could sit down and interact with the staff. The challenge here was to be able to effectively display a large amount of content and provide key information in a simple a memorable format. In addition, Snell wanted to be able to retain visitors on their stand and to make sure that they are interacting and conversing with the staff.