Dynamic Content for Exhibitions
Adding dynamic content using facial recognition to your exhibition space has been proven to have an uplift in recent case studies.
We set rules for different viewers to enable them to see different sets of content. Prior to the event we have determined which videos or imagery you have and with your guidance targeted this to different visitor groups – bearing in mind gender, age and mood. This content is then input into rules that determine what is shown on screen for each of the demographic categories.
All of these changes are a truly passive action; the viewer needs to do nothing more than stand in front of the screen and look at the videos that are playing. Once the face is detected the content will change in the set playlist and show the relevant piece to the viewer.