Using our 4G sentinels strategically placed to capture different stand features at your exhibition gives you true data to show the popular areas of your stand. Whether the areas are geared around a product or service that is featured in a specific space, or whether you have some interactive activities that are the focus for the 4G sentinel positioning, you will get a really good understanding of what drew the most attention on your stand and how to capitalise on this for future events. As a contrast to this, you will also see the quiet areas on the stand that need to attract more attention or the areas that could be swapped for another product feature.
Not only does this data help for planning the next event, this data can also impact decisions outside of the event, including further sales and marketing decisions.