Experiential and pop-up events are all about attracting attention from passers by and getting them to interact with your brand. Traditional methods of counting the success of this includes counting the number of give-aways that are handed out or counting how many times a VR activation has ran (for example). These methods aren’t a true reflection of how many people have been exposed to your brand and been involved in the activation.
Standalytics can give you a total number of people who have seen your activation, numbers of people who have been involved in the activation and totals that will give a more accurate reflection of the total brand exposure.