IBC2019 is just around the corner and we’re delighted to be the preferred suppliers for the leading industry event.

We will be supplying IT and AV solutions to the hundreds of exhibitors at the five-day event at RAI, Amsterdam.

When preparing for an event, it’s important to make sure, as an exhibitor, that you know what you’re setting out to achieve by attending.

Want to get your name out there and find out how to make the most of your stand? Take a look at our top tips to help you achieve success…


Set clear goals ahead of your event so you can create a clear path to achieve it.

What do you want to get out of it? How many attendees do you want to stop at your booth How many leads do you hope to generate? How many products do you want to sell? Are you focusing on promotion or hoping to launch a new product?

You can have multiple goals that you want to achieve or just one singular goal. You just need top be clear about what you participation in the event is and how you are going to focus and achieve it.


Research both your target audience and the event itself to find out how to best use your stand.

A younger audience may be more attracted to bright colours and interactive elements, so you can channel this into your booth to make it as appealing to your target audience. Knowing what interests and attracts your ideal demographic is the easiest way to make your booth eye-catching.

It is also worth researching the audience that attends the event as a whole, as well as your competitors and the event space itself. If you find you are working with a small event space, you can select compact IT and AV solutions that can still make an impact despite limited space.


You can rent IT and AV equipment to suit any budget for your next event.

It is essential that you create a budget ahead of your event so you can accurately decide which solutions you can comfortably afford.

This saves you going over-budget and having to get rid of costly solutions at the last minute, and allows you to come up with an effective stand that won’t break the bank.


Don’t simply rely on your booth to pull an audience on the day, advertise your involvement in the event weeks and months before it arrives.

Put the word out that you’re participating in a particular trade show by inviting your clients, customers, suppliers, and other contacts to attend the show. Be sure you give them all the details, such as your booth number.

You can also advertise in the conference programme if one is available.


Create excitement at your booth with free giveaways and competitions for attendees to take part in.

Having some kind of prize drawing or contest is a great way to collect contact information from booth visitors and advertise your business.

You can give away promotional items to encourage people to participate and give them something to take away from the event to remember you by. This could be anything from discount vouchers to branded merchandise or even one of your own products.


Interactivity is one of the easiest and most innovative ways to get people to flock to your event stand.

Interactive screens allow event attendees to peruse information at their own leisure and promotes memory retention as they physically interact with your booth.

You can create interactive games, quizzes, and even brochures for attendees to enjoy at your event booth that will create a talking point following the event itself.


Nothing makes a booth more inviting than your own smiling face.

Give people who approach your trade show display a friendly greeting and welcome their questions.

Chat with booth visitors, and find out what aspect of your business they’re most interested in. Be prepared to offer specific solutions to their questions.

Greeting your guests with a friendly demeanour creates a positive atmosphere surrounding your business and booth in extension that will make attendees feel at ease.


Make sure you send your most knowledgeable staff to your booth.

Ensure you have staff on hand that can answer any questions thrown their way by attendees so you maintain a professional edge.

Someone has to be there to greet browsers, engage them in conversation, and take their questions. You’ll need to have at least one other person to help man your booth.

Even if you’re a sole trader, hire staff or take along a friend or family member to make sure that your booth is always manned and you can take well-needed breaks throughout the day.


You may be tempted to take a rest after the event is over, but that is not the best way to utilise the time you have spent there.

Immediately follow-up with thank you and promotional emails detailing your time at the event and answering queries you have collected.

If you have been given details to sign attendees up to your website, add them straight away when the buzz is still fresh from the event.


There’s still time for you to hire IT and AV solutions ready for IBC.

Contact our sales team now

Email: ibc@itr.co.uk

Call: 01952 686900

Visit our IBC website for more information