What do Pokemon Go, the IKEA mobile app and Google Pixel’s Star Wars stickers all have in common? They all use Augmented Reality (AR) technology. Similar to Virtual Reality, AR is categorised as an interactive experience of a real-world environment where the objects that reside in the real-world are augmented by computer-generated perceptual information. AR […]
We’ve been the preferred supplier of IBC for six years running and we’re excited to return once again. The leading event has more than 50 years of industry experience to showcase to the thousands set to attend the six-day event. IBC is expecting a whopping 57,000 visitors from 170 different countries across the week, as […]
As we wave goodbye to the cold Winter months and welcome the warmth of Spring, we look forward to the upcoming events hitting venues across the UK and Europe Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are […]
Each year researchers at IBM list their five in five – ways in which technology will change the world in the next five years. This year, the overarching theme is on feeding the world by using technology to reduce hunger and waste, and it’s no surprise to us. Within the next five years, the world’s […]
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