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Experiential marketing: Why it works and how you can use it

Experiential marketing: Why it works and how you can use it

It’s the phrase on the lips of event planners across the globe, but what exactly is experiential marketing and how can you use it? In the simplest of explanations experiential marketing – also sometimes known as engagement marketing – is a strategy that directly engages consumers by inviting and encouraging them to participate in the […]

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10 Questions to ask before deciding what event technology to use

10 Questions to ask before deciding what event technology to use

It’s no debate that technology is vital to the success of an event, especially in our digital age where we have become more and more reliant on high-tech gadgets. It’s safe to say most event planners want a stand packed full of futuristic-looking gizmos to wow an audience, but is this the best option? There […]

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LED – ITR creates more than a single setup

LED – ITR creates more than a single setup

LED – More than a single setup No matter what kind of event you’re at, there’s bound to be LED screens aplenty on display. It can become a struggle to stand out from the crowd because of the saturation. It may be that you’re looking for something that fits closer to your needs than a […]

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